There’s a lot of hype, and an equal amount of confusion, surrounding Illamasqua’s Hydra Veil. What is it? What does it do? Why does it look like that?! Well as someone who battles with flaky, dry skin, anything with ‘hydra’ in its name is an instant hit with me. Saying that, at £30, this product isn’t cheap and with its exact purpose somewhat ‘veiled’ in mystery (BADDUM-TSCH), it’s been one of those items that I’ve been lusting after, but not quite had the guts to buy.
Then payday came around and I got a little spendy.
I understand that there is a thread throughout my posts on the theme of “I bought this thinking it was [blah] when it turned out to be [significantly different blah].” Please trust that I really, really, do do my research on products before I buy them, but Hydra Veil seemed to evade any form of definition. What is a primer? What is a moisturiser? Neither or both?
So I bought it thinking it was the former; my foundation, particularly Illamasqua’s own Skin Base, has been settling into my fine lines a little too quickly of late, so I thought I’d invest in a good primer.
Illamasqua’s Hydra Veil is not a primer.
Well, not technically. Neither is it a “skin care” product as it doesn’t offer any long-term benefits to the skin – it won’t prevent those crow’s feet from forming and it won’t treat blemishes. But that doesn’t mean that it’s not absolutely AMAZING.
Illamasqua describes this as a “cosmetic care” product…
What I imagine they’re trying to get at is that Hydra Veil is geared towards enhancing the appearance of your makeup (your ‘cosmetics’), rather than treating or repairing your skin. With this instant hit of hydration, your skin becomes the perfect canvas.
In a typical Illamasqua-esque tub, all black, sleek and simple, there is a pool of clear jelly and a tiny little spoon. Cute, but a weird start to my getting-ready routine. It’s like no other beauty product I’ve tried before: just scoop out a pea sized amount and smother it all over your face. The veil has the texture of a semi-set jelly which barely holds its shape, so as soon as you apply a small amount of pressure it completely breaks down to a water-like consistency, making it easy to spread across the skin. If you apply the correct amount (more on this later), the product melts away in seconds to create that velvet soft, ultra smooth feeling that you would usually achieve with primers.
This is probably where all the confusion comes from as Hydra Veil does leave the skin feeling ‘primed’ for makeup. However, primers work by effectively placing a ‘lid’ over the top of pores and filling in fine lines. Any makeup applied afterwards therefore sits on top of this primer rather than falling into these crevices. This ‘lid’ also reduces the amount of oils secreted from the pores meaning that you’re less likely to develop shiny patches throughout the day.
Ilamasqua’s Hydra Veil, on the other hand, does not create such a ‘lid’ and it doesn’t fill in fine lines; this super smooth feeling is caused by the veil providing the skin with a huge, instantaneous hit of hydration which swells skin cells to leave that healthy, plumped feeling – an ideal base for makeup. Because of this, there’s no guarantee that your makeup will stay put for longer. It will, however, help to prolong that freshly-applied look by creating a delicately dewy glow.
Why not just splash your face with water? Water evaporates too quickly, particularly from a warm surface like skin, and can actually draw more moisture out than that it allows in. Hydra Veil contains Glycerin (which I spoke about here), a product often found in mixing medium as it evaporates at a much slower rate than water. This means that products stay ‘wet’ for longer = the secret to that extended fresh-faced look.
I have noticed a huge difference when applying my foundation after Hydra Veil; my base seems to glide on effortlessly, no uneven patches, no difficulty blending, no caking or scuffing across dry skin. In particular, Hydra Veil works brilliantly in conjunction with Illamasqua’s SkinBase, the formula of which is given to highlighting every lump and bump. I haven’t noticed as big a difference in the longevity of my makeup, only that it looks ‘fresher’ for longer – which is obviously a massive bonus! Applying a spot of primer underneath my eyes and around my nose after the veil soon sorts this issue for a smile/frown/squint-proof base. It is especially good at waking up tired, puffy eyes, so massage some onto your lids to open up your peepers. (Illamasqua also recommends this as a post-shave balm (for guys, of course) to help soothe broken skin with a moisture punch)
The strengths of Illamasqua’s Hydra Veil are also its weaknesses; while it’s innovative formula works wonders, it can take a little getting used to. A very little goes a very long way; too much will only sit on the surface of the skin and have to be dabbed away = wastage and for an expensive product, wastage is a big no-no. It is worth experimenting with this product to see what is best for you: how much do you need; what areas of your face take to it best; what primers/foundations work best with it; they’re all questions raised by its weirdly wonderful design, and though it may take a few attempts, it will definitely be worth it in the end!
Would you consider Illamsqua’s Hydra Veil?
Hope you like!